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ALPOHOLICS // Coming back for more

ALPOHOLICS // Coming back for more

Director: Arran Busk

The roots of PEEP are proudly cemented in extreme sports and the outdoors. It was in Morzine in the French Alps, back in 2009 that PEEP was first started as a company documenting the lives of a group of British freestyle skiers and snowboarders. We’ve since swapped the scenic valleys of the Haute Savoie region for London’s East end.. You can take the boy out of the mountains, but you certainly can’t…. Anyway, we were thrilled to be commissioned by the awesome chalet Company, Alpoholics to make a short film with British freestyle skier, Mike Rowlands out in their backyard, La Plagne, the alpine valley of the Tarentaise (Savoie).

Opening weekend in most European ski resorts can be a bit hit and miss with weather. Last year, the snow didn’t arrive til early Jan but when it came it really dumped.
After a heavy snowfall at the end of November that blanketed most of the Alps with a decent base layer, we hoped our trip in mid December would bring thick shagpile-style carpets of powdery treats. Hopes were dashed when we arrived to fields of green, but once up the mountain on the opening day, nature with help of resort staff had ensured the pistes were decent and highly skiable.

Mike Rowlands is a 19 year old freestyle skier from Kent, UK. In this short film he talks about what skiing means to him and how it feels embarking on a trip to the mountains. The skiing isn’t the most technical due to the early season conditions, but the scenery more than makes up for it.

La Plagne is a resort that does better than many of it’s rivals for early season snow due to it’s height, the lie of the valley and the fact it’s not overly busy at the start of the season. Check how many people you can see on the slopes in the film!

Kitwise, this job was shot with the Canon C500 with a DJI Ronin Camera stabiliser for steady skiing shots. Fortunately most of us at PEEP Ski or snowboard to a good level and have a lot of experience skiing whilst filming - and the not-so-fun part of lugging kit around the mountain! Luckily Julian Ball, from Iconic agency was on hand to help with the shoot and provide relief from the weight of the camera rig. He also took some awesome BTS shots of the shoot on a Canon 5D, as you can see in the post.


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